Lancôme, Paris

Usability Testing

Provide usability support surrounding the launch of the new Mexico-based website for L’Oreal Paris. Initial research provides an understanding of the industry through contextual inquiries and the development of personas. Creation of use matrix and task flows aims to answer questions relating to user goals. With this demographic and market understanding, the website effectiveness, efficiency and user satisfaction can be better explored to further determine overall usability.

Read the Contextual Inquiry Report

Review the Usability Results

Sample Deliverables


Screen Shot 2018-05-01 at 5.35.02 PM
Personas were created after in-depth contextual inquires and field interviews.

Task Flows

Screen Shot 2018-05-01 at 5.36.02 PM
User task flow.

Comprehensive Usability Report

Screen Shot 2018-05-01 at 5.39.02 PM
Participant overview and timeline.
Screen Shot 2018-05-01 at 5.39.28 PM
Word cloud based on overall user feedback.
Screen Shot 2018-05-01 at 5.40.07 PM
Participant observations accompanied with implications, and suggestions for improvement

Developed in collaboration with Kate Coates |