Lancôme, Paris

Posted on by mccoyerux

Usability Testing

Provide usability support surrounding the launch of the new Mexico-based website for L’Oreal Paris. Initial research provides an understanding of the industry through contextual inquiries and the development of personas. Creation of use matrix and task flows aims to answer questions relating to user goals. With this demographic and market understanding, the website effectiveness, efficiency and user satisfaction can be better explored to further determine overall usability.

Read the Contextual Inquiry Report

Review the Usability Results

Sample Deliverables

Personas

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Personas were created after in-depth contextual inquires and field interviews.

Task Flows

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User task flow.

Comprehensive Usability Report

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Participant overview and timeline.
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Word cloud based on overall user feedback.
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Participant observations accompanied with implications, and suggestions for improvement

Developed in collaboration with Kate Coates | https://www.lancome.com.mx/