Provide usability support surrounding the launch of the new Mexico-based website for L’Oreal Paris. Initial research provides an understanding of the industry through contextual inquiries and the development of personas. Creation of use matrix and task flows aims to answer questions relating to user goals. With this demographic and market understanding, the website effectiveness, efficiency and user satisfaction can be better explored to further determine overall usability.
Read the Contextual Inquiry Report
Review the Usability Results
Comprehensive Usability Report
Developed in collaboration with Kate Coates | https://www.lancome.com.mx/